Nurofen’s secret: how to sell the same thing for more $.

Product development team of Nurofen are genius mfers.

They did something extremely smart to leverage the PLACEBO effects.

Nurofen even faced a legal heat for this sneaky move; and everything got taken down...                                                            

As you know, Nurofen is a popular painkiller.

Back in the time, they went for a smart line extension by launching 4 more products:

• Nurofen Tension Headache

• Nurofen Migraine Pain

• Nurofen Period Pain

• Nurofen Back Pain.

But here is the thing:

All these products had the same active ingredient ‘ibuprofen lysine’.

And the variants were sold at a higher price than the basic brand.

Think about it. They were all IDENTICAL on the inside.

So the commission had a point with the legal case.

BUT. Remember… These products worked wonders for many.

People convinced themselves on a psychological level.

And they felt relieved from back pain when they had a Nurofen for Back Pain.

It is kind of insane. But this is how we work.

It's proof that belief can trick your brain into to real results.

If you can make people BELIVE, then the PLACEBO is a damn powerful concept.

It is the closest thing to magic on the earth.

Think of ways to use the placebo effect in your marketing.

How can you inject belief into your customers?

It usually costs nothing.

And it results in GOLD.

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