Inject people sense of certainty by doing literally nothing and make them pay you $.

Nothing here is a PLACEBO.

I’ll show you how elite-level marketers pull psychological triggers.

If you want to learn some 4D marketing strategies:  I’ll give you 3 ideas to feed on.

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Chapter 1: SAFETY FIRST

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Here is the thing.

The survival mode is always on, and it demands safety.

In business, in daily life, in relationships, we want predictability.

You feel safe when:

•The doctor says ‘everything looks normal’.

• Waze shows an ETA of 32 minutes.

• Your phone has 94% battery.

• Your gf says ‘I love you’ back.

• You can pay your rent.

SAFETY is our core need.

And we prioritize things that make us feel safer.

So, no matter what your job is, making people feel safe plays a huge part.

Make people feel safer. Make their life predictable and their money is yours.

Now you know why safety is important, so let’s talk about ELEVATORS.

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Chapter 2: NO-COST PREDICTABILITY

—— • ———

Everyone is in.

We are ready to go to the 6th floor.

Lemme smash this little button so I can close this damn door.

BUUUT,

The ‘door close’ buttons in most elevators are actually placebo buttons.

They exist to comfort impatient people by giving them something to do.

And it is genius. Bc it gives an illusion of control.

Similarly, many pedestrian crossing buttons are just for show.

Most traffic lights run on timers.

But life gets better when we have buttons to press.

Press the button and waiting feels proactive.

You’re waiting. But you’re waiting in control.

The same principle applies when you’re waiting for your train.

The countdown timer offers clarity.

‘10 minutes for arrival’ eases the mind.

We feel better, because the future isn’t uncertain anymore.

Now, you can text your darling to heat the lasagna.

So, my question is, what’s your business’s placebo button?

Here is some food for thought:

• Priority support: give support FAST.

• Testimonials: To comfort them to buy.

• Exclusive waitlist: play the exclusivity card.

• Customization: small aesthetic tweaks to give sense a of control.

Can you see why the iPhone is the best out there?

Because it gives you full control.

(Yet you’re the puppet, lol)

You see.

Give safety, certainty and control.

And get money.

P.S. Making people extremely unsafe and miserable about their current life can also make them buy from you.

HAHAHAHAHAHAHHA (laughs hysterically)