5  lessons you’ll learn from the world oldest marketers: Flowers

Flowers are grass with an advertising budget

Their scent, petals and colours are nature’s marketing strategies.

And they’ve been selling to survive for millions of years, with bees as their clients.

It is one of the most competitive sub-niches on earth.

What is the challenge of the flower market?

To convince the first bee that they’re worth the second visit.

Get it right, and that bee becomes their brand ambassador.

Acting as a referral campaign, it brings other bees.

But how do flowers influence bees’ decision making?

Let’s take a closer look at FLOWER FUNNELS.

—— • ———  

1- Love at first sight

—— • ———

Scent and petals.

These are the first two things that bees are attracted to.

Which proves the external branding of your brand is important.

People will simply judge your potential by looking at your design and copy.

—— • ———

2. Show, don’t tell

—— • ———

Big petals = More nectar.

The size of petals is just like testimonials.

Bees understand there is a correlation between petals and the supply of nectar.

—— • ———

3. A tasty offer

—— • ———

Scent and petals. CHECK.

Now we come to the offer: nectar.

If flowers overdeliver in nectar supplies, they see recurring bee visits.

—— • ———

4. Time is honey

—— • ———

Some flowers bloom at specific times to attract their ideal pollinators.

Brands too, use time to their advantage.

Day, night, Q4 of the year, Black Friday or Christmas time to name a few.

—— • ———

5. Beware of fake gurus

—— • ———

Orchids are the fake gurus of the plant kingdom.

(These huge petals yield no nectar)

They mimic other plants to draw bees in.

Ever been to a tourist trap restaurant?

Orchids are exactly that.

They rip off their visitors once, because they know they’ll never come back.

But respect to Orchids. It is their business model.

And since they survived millions of years.

It surely works.

It’s not a coincidence that marketing commands a huge part of our life.

Because it is how life works.

And as you see from flowers and bees, nature prioritizes:

• External branding

• Internal offer

• Delivery strategy

Now, go check your marketing.

Put importance on what nature teaches you

Trust in millions of years of intelligence

Because the business game we play is part of nature.

‍